For Immediate Release

HERO INITIATIVE ORIGINAL JUSTICE LEAGUE OF AMERICA #50 COVERS MAKE NATIONAL TOUR

All 100 covers displayed and auctioned over three tour stops

LOS ANGELES, CA (Nov. 2, 2011) – The Hero Initiative, the charity dedicated to helping comic creators in medical or financial need, is taking its Justice League of America #50 show on the road.

All 100 original covers created by comics’ top artists are currently available for view on the Hero Initiative Website. And starting in December, you’ll be able to see them live and in person…and own them through on-site auctions according to the following schedule:

• Meltdown Comics, Los Angeles, CA, December 3, 2011: World premiere display of all 100 covers and auction of first one-third

Proxy bidding will also be available for bidders unable to attend the events.

The Justice League of America 100 Project represents Hero Initiative’s first major collaboration with DC Comics. DC generously donated 100 blank-covered cardstock copies of Justice League of America #50 to Hero, and 100 well-known stars such as Alan Davis, George Pérez, John Romita, Alex Ross and many more created original covers for Hero.
“I’m thrilled to be part of such a great project, and also showcased among so many of the greatest artists in the world,” said Hero Initiative Chairman George Pérez. “And of course, it’s wonderful that sales of the covers will go toward helping many comic creators in need.”
Both hardcover and softcover editions of The Justice League of America 100 Project, a book collecting all the covers, will be available for sale at all three auction venues as well.

“We are honored to support such a worthwhile cause and encourage DC Comics fans to participate in these Hero Initiative auctions that offer one-of-a-kind JUSTICE LEAGUE #50 covers,” stated Dan DiDio, co-publisher of DC Entertainment.

Art attached: Justice League of America 100 Project cover, Charlie Adlard cover, Walt Simonson cover, Alex Ross cover

About The Hero Initiative

The Hero Initiative is the first-ever federally chartered not-for-profit corporation dedicated strictly to helping comic book creators in need. Hero creates a financial safety net for yesterday’s creators who may need emergency medical aid, financial support for essentials of life, and an avenue back into paying work. It’s a chance for all of us to give back something to the people who have given us so much enjoyment.

Since its inception, The Hero Initiative has had the good fortune to grant over $500,000 to the comic book veterans who have paved the way for those in the industry today. For more information, visit www.heroinitiative.org or call 626-676-6354.

For more information, please visit us at www.heroinitiative.org.