New issues day got super-sized and super interesting tonight when TRANSFORMERS star Tyrese Gibson dropped in to buy comics and chat up the 9:40 p.m. traffic getting their weekly reads at Meltdown Sunset Bd. location. The hardest working man in Multimedia proudly showed off the latest issue of Diamond Comics Preview catalog (a massive, maze-like, comics trade publication) to everyone that was getting ringed out at the front counter. In the current Previews, MAYHEM! #1 has been awarded the coveted title of “GEM OF THE MONTH” with a two page spread showcasing inside art pages and issue #1 cover art.

The patrons got ignited with Tyrese contagious energy and several of them ended up pre-ordering MAYHEM! #1 on the spot. All these folks got MAYHEM! T-Shirts personalized to them since Co-creators of MAYHEM! Will Wilson and Mike Le had some with them.

Complex columnist Percy Carey a.k.a. MF Grimm and the MLT;s GM were in the back discussing the unprecedented roll out campaign of MAYHEM! and the massive success it is having via Tyrese Twitter 2.0 connectivity to his fans. Keep and eye open for several in depth interviews in your favorite papers about this new way of reaching out and cross pollination of products and fan-base.